Current Headlines
Blog Entries
- Mar 18, 10
Light-speed change: Notes from OMMA Global
The OMMA Global conference taking place in San Francisco has been chock-full of interesting stuff. Here are some notes.
0 Comments - Mar 17, 10
Social followers buy more from those they follow, says study
Engaging consumers via social media makes them more likely to buy, recommend; but that’s only part of the story.
- Mar 16, 10
ERE Expo: Recruiters generally positive—Updated
Old challenges, new challenges, but recruiters appear upbeat.
- Mar 15, 10
Social media, essential to your reputation
Publishers, it’s time to stop talking among yourselves about how badly things are going in your media groups, and start following and becoming part of the social media conversation.
- Mar 15, 10
Google takes the cricket, next stop Super Bowl?
When North Americans think of cricket they usually think of genteel English stereotypes like milky tea, cucumber sandwiches and warm beer served in village pubs. The reality couldn’t be more different. So when Google-owned You Tube bought the global rights to this season’s Indian Premier League cricket it was a significant development in the relationship between sport and the Internet – almost the equivalent of the web taking over the Super Bowl.
- Mar 12, 10
WAN-IFRA Advertising Conference: “Where’s the money?”
About 200 newspaper professionals from 38 countries made the trip to Copenhagen to hear the expert’s views on “Where’s the Money?” Unfortunately also this year no one presented the silver bullet that will solve all the newspapers’s revenue problems. However, at the end of the conference participants returned with two major learnings: First: You need to have and use intelligent data analysis tools to succeed. Second: Coffee shops have far more to do with your business than you ever imagined.
- Mar 11, 10
Kijiji Canada charging ahead, Wheels uses print advantage
Kijiji Canada begins charging auto dealers for individual vehicle listings; Wheels.ca delivers 2M monthly colorful print samples of its online inventory.
- Mar 09, 10
EMarketer’s Ramsey, on-air tips about social media ROI
SocialMediopolis talks to EMarketer founder Geoff Ramsey about social media, during BlogTalk Radio show; says e-commerce will become more prevalent for social media, offers tips on creating positive ROI with social media.
- Mar 08, 10
Social networking done right, in one hour a day
Terrific article by Inman News marketing manager specifically speaks to real estate professionals but is useful to anyone who needs to socially network - and that’s anyone who is in business.
- Mar 05, 10
Mobile at the forefront at SNA/SNPA conference day two
Execs from Journal Register Company and Media General share best practices and recommendations in the emerging field of mobile publishing
